General

The Line Always Moves

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There are two kinds of people in this world: those who want everything, and those who want just enough. You may believe that you fall somewhere between the two, but you don’t. If you think you want more than “just enough” but not a lot more, I encourage you to meditate on that. Try to […]

Hardware

The Moving Parts of a Big Production

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I have a show this weekend—three sessions over three days. The instructor is teaching remotely. She needs to be seen and heard by the in-house participants and to interact with them in real-time. And all of that needs to be live streamed. This is what it takes to make that happen. Teacher Video IO Let’s […]

Mistakes

One Small Thing Can Ruin The Whole Show

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Imagine you have a successful brand followed by hundreds of thousands of people. You’re not just doing well: you’re a runaway success. And you decide, for your next product launch, it’s all going to hinge around a live stream event. Your email marketing is very effective. Nobody writes better copy. A week out, you announce […]

General

3 Use Cases For Live Stream Video

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The lack of posts here must mean it’s high summer. Frankly, it’s a relief that life is beginning to slow down again. I’ve had too many long weekends at work and multiple out-of-state trips. And, of course, there have been live streams. I worked my first sporting event as a cameraman at a local soccer […]

Hardware

The Quickest Video Turnaround is Live Video

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There are usually many methods of accomplishing the same thing. This is especially true of technology. But it often involves thinking outside the box. A friend and regular contractor of mine is producing a corporate event. His client wants to view the raw footage within 24 hours. This isn’t a final deliverable; they just want […]

Tips

Do Not Live Stream On WIFI

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If you’re live streaming from a mobile phone or tablet, you’ll be utilizing a wireless internet connection out of necessity. For the rest of you, I can’t stress this enough: Never use WIFI. There is no scenario in which this is acceptable. You jeopardize your entire show by relying upon WIFI. Frankly, I’m surprised this […]

General

Let’s Make Live Video Streaming Better

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We’ve seen it played out many times in many fields of business: those who are ahead of the technology curve prosper handsomely. Fall behind and you may never catch up. The present state of online video is defined by rapidly developing technologies. Innovators are hoping to dazzle a market of buyers largely unprepared for it […]