We’ve seen it played out many times in many fields of business: those who are ahead of the technology curve prosper handsomely. Fall behind and you may never catch up.
The present state of online video is defined by rapidly developing technologies. Innovators are hoping to dazzle a market of buyers largely unprepared for it but afraid to miss the boat. Wonder and uncertainty go hand in hand—wonder at what’s newly possible, and uncertainty about whether it’s a fad or a trend.
It’s a situation rife with FOMO: Fear of Missing Out. We read about such-and-such a new website, or service, or camera, and ask ourselves,”Should I ride this wave to get ahead?”, or even more anxiously, “Do I need to ride this wave to stay afloat?”
There’s no doubt about it: it’s a trend, and it’s here to stay.
Over the last few years, one of the biggest trends in online video is the explosive growth of live video. It is the result of maturing hardware and software solutions, as well as infrastructure (bandwidth) upgrades.
Live video is increasingly being used to reach people in unique and compelling ways. Friends are sharing their experiences in real-time on social media; national news is frequently born from these small moments of candid video. Brands are creating content and delivering it directly to their customers, bypassing traditional forms of advertising. A whole subset of entrepreneurs are employing live video to drum up enthusiasm for their products and services. And, of course, there are countless educational applications.
It’s all happening in a big way, right now. There’s no doubt about it: it’s a trend, and it’s here to stay. Massive money is being invested in creating this content. We’ve never had so much video in our lives.
There’s only one problem.
Most of it is poorly done.
Poorly designed. Poorly executed. Barely watchable. And that’s if the broadcast even goes out at all. Failure is a frequent result.
Blame FOMO, driving this content into a rushed and ill-conceived existence. Blame the constantly shifting hardware and software landscape. Hell, blame inexperience. There are growing pains in pioneering anything. All of these things are to blame, and much more.
I want to help you with this. I can help you create better live stream video.
One small thing can and will ruin the whole show.
Whether you’re working as an individual or small organization on social promotion, brand exposure, or marketing, you can successfully create a live video event without breaking the bank. For corporations and universities, there is no better tool to expand your reach. For video professionals (as experienced as you are) this may be a whole new world for you. But you too can make live video a part of your workflow. Your clients are probably asking you for it already.
I would like to welcome you to Live Video Producer: a resource and blog for creating better live video streams. My name is Jason Petersen. I’m a video professional by education and trade. I have been producing live video events for over four years—everything from social media events to multicam convention center shoots, broadcasting to thousands. I’ve experienced the evolution of this medium first-hand. I’ve used a great deal of consumer, prosumer, and professional-grade equipment. And I’ve learned from my many mistakes along the way.
Hire us to work or consult on your next broadcast. Read up on the latest tips and hardware reviews. Stay up-to-date by following us on social media or signing up for our newsletter. Or just reach out and say hi. I’d love to hear from you.
In this business, it’s not enough to know what to do: you have to know what can go wrong. I’ve said it many times in real life and I’m likely to write it endlessly here: one small thing can and will ruin the whole show. A successful live stream requires an incredible amount of attention to detail. It’s like juggling a dozen balls at once. You can’t lose track of a single one.
At LVP, we don’t lose track.
Together, let’s make live video streaming better.
Have a great show!